// Author

Liam Hinchliffe

Commercial Strategist & Growth Partner

Liam believes that the best digital strategy is one you don’t have to micromanage. As Seniia’s commercial lead, he works closely with business owners to translate ambitious revenue goals into clear, executable digital roadmaps.

Unlike traditional account management, Liam’s approach is rooted in partnership rather than transaction. He understands that for a business owner, a website or an ad campaign isn't just a deliverable—it's an investment that requires a return. His role is to cut through the industry jargon and ensure that Seniia’s technical output aligns perfectly with your commercial reality.

Whether you are looking to stabilise cash flow or scale aggressively, Liam acts as your strategic anchor. He ensures that while our engineers handle the complexity of the code, you retain full clarity and control over the direction of your growth.

On the Seniia Blog, Liam explores the decision-making side of digital growth. He writes for the business owner who asks, "Is this investment actually working?" covering topics like selecting the right agency partner, understanding the true cost of client acquisition, and building stress-free marketing operations.